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Rent New Balance at Westin Hotels

This is a great idea, I love it when smart service can promote healthy good behavior.  Westin Hotel and New Balance has gotten together and made it easy for you to work out and travel light.  They will...

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TMI people!

There is too much Trend info, yes I know that I do “Trending” also, but there are millions of trendy bloggers, thousands of trend consultants, hundreds of companies selling trend info, and tons of...

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FFT Logo

Lately we have been finalizing our new logo for Fast Forward Trending, we are currently two months past our deadline.  The main reason for the delay is an aesthetic debate; do we stay on the...

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Grooming Trend: Specialization of services

We have been watching the service sector of consumer products grow very quickly for the last few decades, but the specializations of the services are becoming even more interesting. The trend is...

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Reality Shows – USA

As is the usual human tendency,  the thing that was most fascinating is slowly becoming the most annoying. It has been about 20+ years that the “reality show” trend has dominated media in the USA. I...

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Bob Webber: A view form the footwear industry specialist.

Our government says the economy is on the mend, so why is this message failing to resonate with consumers? Impulse buying has waned dramatically as we patiently wait for our coveted seasonal items to...

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Trend/Trending

This is the start of my series on Trending and the evolution of what is considered a compulsory role in consumer product companies. This includes fashion, sport, technology, wellness,...

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Textile Exchange Conference 2014 on Sustainability

This was a fun conference, a bit hyper, but in a good way! Its great if you leave an event wanting to engage further about discussions that were not finished. I was the opening speaker and this...

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His, Hers, and Ours

There is an increasing amount of products that have no gender specification, and it goes across all categories of products and services. The “Bro-tox” for guys, who gather for beer and botox shots, to...

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